week 3 blog- 1 week late

Today I saw a commercial with John Wall promoting Reebok Zigtech shoes.  In the commercial I first saw ethos appeal because John Wall went form one year playing college ball to the NBA.  His reputation gives him the authority to promote a shoe that can help you perform in basketball. Then I noticed pathos appeal in the commercial, it was not as easy to spot as the ethos.  The commercial shoes John Wall wearing the shoes which makes you want to buy the shoes because if they are good enough for a NBA player then they are good enough for anyone.  The commercial had real up beat music playing which kinda made you get excited and want to get up and go do something. The music lyrics where sawing that you can be like John Wall if you just move like him and with the shoes you can.